Prof. Lee was trained as an Industrial Designer and studied in Central School of Art and Design in London. He is a Life Fellow of Chartered Society of Designers, UK. Previously Associate Dean of School of Design, The Hong Kong Polytechnic University, Prof. Lee is currently the Group Chairman and CEO of Contact Design Group. With over 35 years of extensive experience in automotive and product design, Prof. Lee won numerous international design awards. Later, Prof. Lee brought his experiences back to The Hong Kong Polytechnic University School of Design and initiated the world’s Top Ten “Master of Design (MDes) Programme”. The internationally renowned programme responds to the world’s industrial and technological transformation with a focus on China. Over the years, Prof. Lee has provided strategic consultancy for many global corporations and brands in Pearl River Delta. He has also been actively involved in research and implementation of Guangdong-Hong Kong-Macau Bay Area, innovation upgrade and transformation of Chinese